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Should You Buy or Sell in Auckland Right Now? Here’s What the Market Says

May 13, 2025

Auckland’s property market is doing that thing again. Prices are slipping, listings are rising and conversations at Saturday barbecues have shifted from "should I buy?" to "how low will it go?" Depending on who you ask, it’s either a golden opportunity or a cautionary tale. The truth, as usual, sits somewhere in the middle.

So, is now the time to make your move? Or wait and see what the next quarter brings? And if you already own, should you cash out or hold tight and let the rental income do the work? At The Rent Shop, we watch this market daily, not just for fun, but because our clients rely on us to know when to act. Whether you’re looking for gains, cashflow, or your first real foothold, we know how to make the numbers work.

Auckland’s Buyers’ Market: Fact or Just Another Real Estate Fable?

Yes, it’s real. Auckland is a buyers’ market again, and this isn’t just a catchy headline. According to the latest REINZ March 2025 report, the region’s median sale price now sits at $1,040,000. That’s a 2.8% drop compared to March 2024, but more significantly, it’s down from the peak of $1,250,000 in late 2021, which means a softening of nearly 20% over the past few years.

Back in 2021, the market was white-hot. Homes were flying out the door, auction rooms were packed, and offers tens (or hundreds) of thousands over CV were the norm. Buyers were under pressure, vendors were spoiled, and even fixer-uppers in fringe suburbs were going for gold. Fast forward to 2025, and it’s a different game entirely.

Sales volumes are rising again, but buyers have options. Inventory levels are sitting at 27 weeks’ worth of stock, up from 25 weeks in March 2024. The average time to sell has stretched to 41 days, compared to the ten-year March average of 37, giving buyers time to think, negotiate, and walk away if something doesn’t stack up.

REINZ Acting CEO Rowan Dixon puts it plainly: while some vendors are adjusting to current realities, others are still pricing like it’s 2021. That creates a patchy but very workable environment for switched-on buyers, particularly those with lending in place and a strategy in mind.

Should You Buy in Auckland Right Now? 

The truth is, most people miss the best buying windows because they’re waiting for confirmation rather than conditions. But property markets don’t work like bus timetables. They don’t announce the bottom with a friendly chime. Instead, they go quiet. Competition thins out. Properties sit longer. And suddenly, you're not getting outbid, you're getting options.

That’s where we are now. The frantic energy of the past few years has given way to something rare in Auckland real estate: space. Not just physical space, but mental space: time to do proper due diligence, negotiate without fear, and walk away if the deal doesn't stack up. You’re not forced to rush. And in a city like this, that alone is worth plenty.

What we’re telling our clients, the ones buying now, is this: you’re buying in a calm market, not a dead one. The fundamentals haven’t disappeared. Auckland is still growing. People still need places to live. And good property in a good location doesn’t sit forever. If you're in a position to buy, this is the kind of climate that lets you do it smartly rather than desperately.

It’s not about picking a winner. It’s about controlling the terms. And right now, buyers have more control than they’ve had in years.

What If You’re Selling? Should You Be Nervous or Strategic?

Selling right now isn’t a disaster, but it’s definitely not passive income, either. The rules have changed, and clinging to 2021 expectations is the fastest way to tank your sale. Buyers today are sharper, slower, and far less inclined to throw offers at anything with four walls and a heat pump. That doesn’t mean they’re not buying. It just means you need to meet the moment.

The best results we’re seeing come from sellers who lead with strategy, not sentiment. The ones who understand that pricing for today’s buyer, not yesterday’s market, gets you traction. The ones who invest in presentation, stage the home properly, and fix the weird stain on the ceiling before the open home. It's not magic, it's just going to take a bit more effort.

If you're holding a rental and tempted to sell because management’s been a hassle or returns have felt underwhelming, talk to us first. We can look at the numbers, the rent roll, and the tenant profile. You might not need to sell at all. You might just need better systems and someone else handling the 11 pm “the shower’s broken” texts.

For Investors: In a Tenant-Friendly Market, Management Matters More Than Ever

According to RNZ, average rents in Auckland are down 4.1% year-on-year, now sitting around $689 per week. That puts pressure on landlords, especially those still relying on outdated pricing, poor presentation, or a “set-and-forget” approach to tenancy.

But a tenant-friendly market isn’t bad news if you know how to operate in it. It just raises the bar. Renters are being pickier, but they’re also sticking around when the property is managed well, priced right, and maintained properly. That stability is where your returns come from now, not sudden rent hikes or short-term churn.

For investors, this means the basics matter more than ever: get the right tenants, keep them happy, and make sure your property stands out in a growing sea of options. And that’s exactly where we step in. At The Rent Shop, we help investors navigate these conditions by managing every detail, from competitive pricing to maintenance and tenant care. We don’t chase trends, we build consistency.

So, Should You Act Now? 

If you’re looking to buy, this is a market that favours planning over panic. Competition has eased, pricing is steady, and there’s time to make considered moves, especially if you're thinking long-term. For investors, rental conditions may be more tenant-friendly, but with the right property and smart management, the returns are still there.

If you're thinking of selling, holding could be the wiser option (unless your property is well-presented, well-priced, and you have a clear reason to exit). In many cases, a strong rental return might be doing more for you than a rushed sale ever could.

And if you already own property and you’re unsure what your next move should be, it’s worth getting a clear read on your position. Whether you’re buying, holding, or weighing up the in-between, a quick conversation with our team could give you exactly the clarity you need.

Blair Botherway
Managing Director- Auckland City