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Sellers Guide

A partnership with Professionals means we're with you every step of the way. Together, we'll make selling your home as simple and as stress-free as possible ...

Decide on your personal marketing plan

We understand that each individual selling situation is different. So, when it comes to deciding on a Marketing Plan, The Professionals will tailor one to suit your needs. The result is a clear-cut plan with objectives such as:

  • Getting you the best possible price for your home.
  • Selling your home within your time-frame.
  • Marketing your home with minimum inconvenience to you.
  • Keeping you informed every step of the way.

Your Professionals Sales Consultant will help you achieve these goals - and any additional requirements you may have.

Establish a pricing strategy

With your Personal Marketing Plan in place, the next step is to determine a price for your property. This is one of the most important factors in selling your home. There are many different pricing strategies available to you. For example, auction or for sale by negotiation. However, when setting a fixed price it is vital that your home is priced correctly from the start to maximise your chances of attracting as many buyers as possible. Your Professionals Sales Consultant will help you in this regard.

Below is a list of some of the factors that may influence the price you receive for your home:

  • Location of property.
  • Home size and land area.
  • Present buyer demand.
  • Prices of comparable, recently-sold properties.
  • Prices of comparable properties currently for sale (the competition).
  • Condition of the property.
  • The marketing and negotiating skills of your Real Estate Sales Consultant.

Why it is vital to price your home correctly

Many people believe that if they set the price for their home high to begin with, they can always lower it later. But setting the price too high runs the risk of attracting fewer buyers and taking longer to sell. Potential buyers will be scared off by the price and won't even take the time to view your home. Those who can afford a home at your asking price will soon realise they can get better value elsewhere. Eventually the price may come down to the market value, but by that time the home has been on sale too long and has already lost exposure to a large number of buyers.

On the other hand, if you set your price too low then people may wonder what's wrong with your home. It may sell quickly - but not at the best price.

Pricing your home at the right market value ensures that an optimal number of buyers will consider your property. It is the competition between these buyers that produces your premium price. The right market price may also result in a quicker sale time. Therefore to achieve a maximum price for your home in the quickest possible time frame it is important that we set the right market price.

Understanding the type of Market

It is helpful to understand what type of market you are selling in when setting a price for your home. We have listed below the characteristics of each market condition.

Buyers Market

  • The number of homes on the market is greater than the number of buyers.
  • Homes usually take longer to sell.
  • Prices stabilise or sometimes decrease.

Sellers Market

  • The number of buyers exceeds the number of homes on the market.
  • Homes sell quicker.
  • Prices generally increase.
  • Sellers may receive offers from more than one buyer.

Balanced Market

  • The number of homes for sale is approximately equal to the number of buyers.
  • Sellers will consider reasonable offers.
  • Homes sell within reasonable time frames.
  • Prices are generally stable.
  • A good number of prospective buyers see the home.

Authorise a listing agreement

The best Marketing Plan for your home has been decided and an accurate market price of your property has been determined. Now it's time to form a partnership with your Professionals Sales Consultant. This is critical to selling your home successfully. Simply authorise a listing agreement with us... and we can begin working together to achieve the best possible price for your property.

Prepare your home for showing

Ever heard of the saying "First impressions count"? This expression couldn't apply more to the Real Estate industry. That's why it's important that your house looks its best while it's on the market. So, once we've entered into a partnership to sell your home, the next step is to make sure that, together, we make those first impressions count. And, as there's no doubt that presentation adds value to your home, we've included a checklist to help you prepare your home for showing.

Check List

Exterior

  • Paintwork in good repair
  • House number and tidy letterbox in easy-to–see position
  • Spouting clean and in good repair
  • Garage/carport clean and tidy
  • Garbage tidy or cleared away
  • Cracked or broken windows repaired
  • Hedges and shrubs trimmed, lawns mown, edges trimmed
  • Garden free of weeds
  • Splash of colourful plants added to garden
  • Fences in good order
  • Dust and cobwebs cleared

Interior

  • Entranceway clean, tidy and uncluttered
  • Door bell works
  • Any chipped paint, cracked plaster, damaged wallpaper repaired
  • Door, window and cupboard latches open and close easily
  • Walls, floors and windows clean
  • Lights work
  • Interior well lit for visitors
  • Home heated/cooled to pleasant temperature
  • Halls and stairways tidy and uncluttered
  • Drapes open
  • Carpets freshly vacuumed and cleaned if necessary
  • Cooking and pet odours neutralised
  • Toys tidied away
  • Beds made
  • Unnecessary items cleared away to accentuate spaciousness

Bathroom

  • Mirrors, fixtures, taps, surfaces cleaned and polished
  • Taps in good working order
  • Seals around bath and basin in good repair
  • Floors cleaned
  • Rubbish bins emptied
  • Cupboards and cabinets neat and tidy inside

Kitchen

  • Dishes washed and put away
  • Taps, doors, drawers in good repair
  • Sinks, taps, bench tops cleaned and polished
  • Appliances cleaned
  • Small appliances put away
  • Benches cleaned and polished
  • Cupboards and pantry neat and tidy

Open home days

Special care needs to be taken when you have an open home to ensure precious items are secure.

  • Jewellery and valuables removed or locked away safely
  • Valuables such as artwork, vases, figurines, mementos safely displayed or locked away

Creating an atmosphere

Try to make your home as warm and inviting as possible by using some of the following tips.

  • Display vases of fresh flowers
  • Brew freshly made coffee for its inviting aroma
  • Play light background music to relax possible buyers
  • If you have on, light a cosy open fire in winter to create a homely atmosphere
  • Remove pets during showing time

The professionals help market your home

It's now up to The Professionals to market your home to potential buyers. It's our job to make your home shout "Buy Me!" - particularly during the first 30 days. Your Professionals Sales Consultant will focus on implementing all the marketing features of your Personal Marketing Plan. Together, we can achieve the pre-set goals.

Where buyers may come from

Many people believe that selling a home is as simple as displaying a "For Sale" sign on the front lawn and placing an advertisement in the paper. This isn't the case at all. Marketing a home is a complex process which involves attracting buyers from a variety of different sources. At The Professionals, we've invested in developing our offices into "buyer magnets". The result of this - and previous marketing - is a pool of buyers and investors from which you will benefit. Your Sales Consultant will keep in regular touch with these people. He or she will also make contact with new buyers through open homes - and from clients whose homes we have sold recently. It is the competition created by all these buyers that achieves the best possible price for your property.

Why the first 30 days are the most critical

This is the time the largest number of potential buyers for your home will be attracted. As we've mentioned, The Professionals have a pool of buyers and investors who, right now, may be interested in your home. It's during the first 30 days your home is on the market that these people will sit up and take notice of your property. Once these people have viewed your home, the only potential buyers left will be those entering the market.

Receive regular progress reports

Your Personal Marketing Plan is being implemented. What happens now? At The Professionals we understand your need to be kept informed on the progress towards to sale of your home. It's naturally important that you know what's going on. That's why we make a personal commitment to keep you up-to-date every step of the way!

Consider and negotiate offers

Once we start marketing your home, our goal is to bring as many genuine buyers as possible through your property. And when we find an interested buyer, we will get them to make an offer in writing. Your need to consider all offers and their various components. The key elements in an Offer to Purchase are:

Price. The buyer will offer a price for the property that, depending on the market and the discretion of the buyer, may differ from your asking or listing price.

Deposit. The deposit shows the buyer's intent or good faith and will be applied against the selling price once the sale is unconditional. Your Professionals Sales Consultant can advise you on the suitability of the deposit.

Conditions. These are requirements that must be met before the sale is completed. Conditions are always subject to a stated time and may include:

  • "subject to finance being arranged",
  • "subject to sale of the buyer's home", or
  • "subject to completion of certain work on your home".

Your Sales Consultant will explain all the details relating to these conditions.

Chattels. Chattels are the items you will leave behind and include fixed floor coverings, blinds, curtains, heaters, dishwashers, stoves and television aerials. These are important in any sale and your Sales Consultant will go through all of these carefully.

Negotiating the Offer

Your Sales Consultant will negotiate an offer with potential buyers on your behalf. The key to getting the best price for your home lies in the negotiating skills of your Sales Consultant. The difference between negotiating well or poorly could amount to thousands of dollars of your hard-earned money. Which is why we provide vital training to ensure our Sales Consultants are skilled and experienced in this important area.

Crucial Dates

There are three important dates tied to any offer:

The Date on the Contract. This is when negotiations conclude and the agreement is signed by both parties.

Dates for Satisfaction of Conditions. This is when any special conditions must be satisfied by all parties.

Settlement and Possession Day. The date you will hand the home over to the buyer. It is also the day on which you collect the balance of the money owing - that is, the purchase price less the deposit already paid.

Accept an offer

You've received one - or possibly several - offers. You've considered all the components. And you've decided to accept an offer. The next step is for the buyer to pay the deposit - end ensure that all conditions, if any, are satisfied. The finish line is in sight, but there are still a few steps left - again with The Professionals at your side.

Contract is forwarded to your solicitor

Once you've accepted an Offer to Purchase, your Professionals Sales Consultant will forward the sale & purchase contract to your solicitor who will administer and take care of conveyancing matters.

'Sold' sign goes up and you plan your move

Congratulations on the sale of your home! Your Professionals Sales Consultant will now put up the 'Sold' sign... and it will soon be time to move to your new home. Here's a checklist to make planning your move easier. View or download our checklist to make planning your move easier.

Settlement day

Gain confirmation that settlement of the sale has been completed.  Make sure you hand over all the keys you have for the house and any other surrounding buildings, e.g. shed or garage, and you leave the property tidy for the new owners.

Congratulations! We wish you and your family every happiness in the future.

If you require any further assistance in selling your property, please contact us today.